简介:
简介:WiththeextensiveuseoftheInternetandmobiletechnology,E-commerceinChinahasshowntremendousgrowthadvantagesandmarketpotential,especiallyinpromotingtheaccessofeco-agricultureproducts.TheE-commerceofagricultureproductshasshowndiversificationonthemainstay.'Threeproducts,oneindication'(pollution-free,greenproduct,organicproduct,geographicalindication)hasbecomestheprimarycharacter.Althoughthemarketoffreshproductsoccupiesalimitedandmeagerprofit,theblueseaeffecthascausedcapitaltoenterintoalarge-scaledevelopment.Itisveryclearlyshownaftertheanalysisthatthemarketofeco-agriculturalE-commerceisvastandtheexpansionistpolicyforE-commerceenvironmentisfavorable.MeanwhiletherequiredhardwareandsoftwareofnetworkinE-commercearebasicallyequippedwithrapiddevelopmentofservicetechnologyandstrongdrivingforceforinnovationanddevelopmentaswellasanendlessstreamofnewmodelsandplatforms.Thewholephraseofdevelopmentcanbedividedintofivemajorstages.Throughtheanalysisoffiveperspectives,suchasplatform,driver,participant,foodsupplierandTaobao,16typesofagro-productsE-commercemodelsandtheirdifferenttypesofe-paymentsupportsystemsaresummarized,revealingthetwomajorbottlenecksofdevelopment,namelythemarketswithlimitedshareandlowprofit-makingandtheimpactofcoldchainservicesonE-commercedevelopment.Thethesisfinallyfortellsthetentrendsforthefuturedevelopment.