简介:Inrecentyears,sincetheInternethasgivenrisetomasscreationandtheinterventionofindustrialcapital,China’swebIPhasexperienceda'blowout'growth,whichacceleratesthedevelopmentoftheecologicaloperationofitsindustrychainapressingissue,especiallyintheecologicalenvironmentviamulti-mediaand'full-copyright'platforms.Inthethesis,theauthorfirstlytalksabouttheecologicaloperationcontextofwebIP,andthentheexistingproblemsoftheecologicaloperationofwebIPindustrialchain,suchastheinsufficiencyincopyrightprotection,theeconomicbubblesonitsexpansion,thelackoforiginalsandthecash-outmentalitytowardcurrency.Therefore,theauthorcomesintotheconclusionthat,thereareenormouspotentialsfortheecologicaloperationofwebIPindustrialchain.ThisdemandsfurtherplatformsacrossthemultipleindustrialrunningofwebIP,buildingitsbrandthroughthedevelopmentof'full-copyright'.Inoneword,thelifeofwebIPwouldbesustainedwithecologicalprogressinmultimediaconsumption,andtheecologicaloperationofwebIPindustrialchainwouldbeachievedinfact.
简介:运用文献资料等研究方法对我国体育赛事IP进行分析。主要结论:体育赛事IP是各种知识产权在体育赛事领域的具体体现,具有稀缺性、生命周期长、收入稳定性、独特性四大特点;我国体育赛事IP的主要盈利模式有以体育赛事IP为核心拉动相关产业的发展,以体育赛事网络平台为基础深度开发体育赛事IP价值,以优质体育赛事IP为导向进行IP自创或国外签购;发展遇到的主要问题有缺乏优质的本土体育赛事IP,运营体育赛事IP的能力不强,专业性体育赛事IP运营人才匮乏,体育赛事IP盈利模式趋同化。建议:重视赛事的专业性和娱乐性,打造具有优质内容的体育赛事;建立体育赛事网络平台,增强网络平台的黏性;提高体育赛事IP的变现能力,构建体育赛事产业共同体。