简介:这一类广告通过使用模糊限制词、模糊数量词、模糊动词、修饰性形容词以及符号和缩略语等具备模糊性的语言来突破日常行为的规范,the purpose of the paper is to make people equip with a better manipulation of fuzzy advertising,advertising English has its unique features compared with English for other purposes. Fuzziness function in advertising English plays a positive role in human communication. Through linguistic realizations of fuzziness in advertising English from semantic angle to rhetorical devices in the text
简介:and thus the language of advertising is language that is used in efforts to persuade or otherwise entice people to purchase products or services. Toffler in his Future Shock approaches the language of advertising as a language of finely engineered,advertisements must be presented with a type of language that is persuasive in nature,advertising has played a very important role in today’s business world. Advertising
简介:摘要:在英语的实际交际应用中,模糊限制语能够更好的表述内容,维系和改善交际双方的语用氛围。模糊限制语在英语对话和英语写作中起到十分重要的作用,但是也要恰当的使用,不能滥用,以免导致交际的失败。
简介:which makes you have a good trip. Meanwhile it is a means of sale promotion. The humor and connotation of fuzzy language are magically excellent.4.2.2 Metaphor A metaphor,but arousing a sense of freshness and great surprise. Example 3 the word extraordinary tells the unusual style is the charm of the ornament. Example 4 the expression long gives people a good sense of elegance and comfort. And in example 5,fuzzy language can make our expression so vivid and lively that they create a meaningful
简介:there are a number of ways being fuzzy about quantities in English. In particular,fuzziness can be defined as an indeterminacy or uncertainty of the borderline of the subject in question while fuzzy linguistics is a branch of linguistics that studies the intrinsic uncertainty or vagueness of the borderline of the linguistic units in a language.4. Linguistic realizations of fuzziness in advertising EnglishHow does the language fuzziness function in the advertising after all,and thus the language of advertising is language that is used in efforts to persuade or otherwise entice people to purchase products or services. Toffler in his Future Shock approaches the language of advertising as a language of finely engineered
简介:模糊容忍是语言学习发展到一定阶段的产物,因此,英语学习者需要具备一定的模糊容忍意识,以达到最好的学习效果。网络英语聊天是时下流行的一种交际方式,研究其中的模糊容忍具有现实意义和必要性。本研究依据Ely的第二语言模糊容忍度测量表和笔者设计的网络英语聊天效果调查表调查并探讨了网络英语聊天中模糊容忍和聊天效果之间的关系并得出以下结论:1)被调查者的模糊容忍度总体较低,聊天总体效果一般;2)模糊容忍度高低和聊天效果呈显著性正相关,表现为模糊容忍度越高,聊天效果越好;3)究其原因是因为模糊容忍受认知风格、语言学习策略和情感因素的影响,但影响程度又因人而异,从而模糊容忍度和聊天效果都不尽相同。