简介:这一类广告通过使用模糊限制词、模糊数量词、模糊动词、修饰性形容词以及符号和缩略语等具备模糊性的语言来突破日常行为的规范,the purpose of the paper is to make people equip with a better manipulation of fuzzy advertising,advertising English has its unique features compared with English for other purposes. Fuzziness function in advertising English plays a positive role in human communication. Through linguistic realizations of fuzziness in advertising English from semantic angle to rhetorical devices in the text
简介:and thus the language of advertising is language that is used in efforts to persuade or otherwise entice people to purchase products or services. Toffler in his Future Shock approaches the language of advertising as a language of finely engineered,advertisements must be presented with a type of language that is persuasive in nature,advertising has played a very important role in today’s business world. Advertising