Anewbilevelgeneralizedmixedequilibriumproblem(BGMEP)involvinggeneralizedmixedvariational-likeinequalityproblems(GMVLIPs)isintroducedandstudiedinthereflexiveBanachspaces.First,anauxiliarygeneralizedmixedequilibriumproblem(AGMEP)isintroducedtocomputetheapproximatesolutionsoftheBGMEPinvolvingtheGMVLIPs.Byusingaminimaxinequality,theexistenceandtheuniquenessofsolutionsoftheAGMEPareprovedundermildconditionswithoutanycoerciveassumptions.Byusinganauxiliaryprincipletechnique,thenewiterativealgorithmsareproposedandanalyzed,withwhichtheapproximatesolutionsoftheBGMEParecomputed.Thestrongconvergenceoftheiterativesequencegeneratedbythealgorithmsisshownundermildconditionswithoutanycoerciveassumptions.Thesenewresultscangeneralizesomerecentresultsinthisfield.
