简介:这一类广告通过使用模糊限制词、模糊数量词、模糊动词、修饰性形容词以及符号和缩略语等具备模糊性的语言来突破日常行为的规范,the purpose of the paper is to make people equip with a better manipulation of fuzzy advertising,advertising English has its unique features compared with English for other purposes. Fuzziness function in advertising English plays a positive role in human communication. Through linguistic realizations of fuzziness in advertising English from semantic angle to rhetorical devices in the text
简介:and thus the language of advertising is language that is used in efforts to persuade or otherwise entice people to purchase products or services. Toffler in his Future Shock approaches the language of advertising as a language of finely engineered,advertisements must be presented with a type of language that is persuasive in nature,advertising has played a very important role in today’s business world. Advertising
简介:which makes you have a good trip. Meanwhile it is a means of sale promotion. The humor and connotation of fuzzy language are magically excellent.4.2.2 Metaphor A metaphor,but arousing a sense of freshness and great surprise. Example 3 the word extraordinary tells the unusual style is the charm of the ornament. Example 4 the expression long gives people a good sense of elegance and comfort. And in example 5,fuzzy language can make our expression so vivid and lively that they create a meaningful
简介:there are a number of ways being fuzzy about quantities in English. In particular,fuzziness can be defined as an indeterminacy or uncertainty of the borderline of the subject in question while fuzzy linguistics is a branch of linguistics that studies the intrinsic uncertainty or vagueness of the borderline of the linguistic units in a language.4. Linguistic realizations of fuzziness in advertising EnglishHow does the language fuzziness function in the advertising after all,and thus the language of advertising is language that is used in efforts to persuade or otherwise entice people to purchase products or services. Toffler in his Future Shock approaches the language of advertising as a language of finely engineered